How To Successfully Do 3 Major Trade Shows in 3 Weeks

Stoiska wykonane w systemie ISOframe dają nieograniczone możliwości.
Oto case study z GB. Stoisko dla OPTOS, wykonane „na miarę”. Łatwe w rekonfiguracji, proste w transporcie.
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Here’s an ISOframe tale from across the pond as told by Display Maker’s in the UK. Enjoy!

3 Reasons ISOframe Enabled Optos to Exhibit at 3 European Shows in 3 Weeks

Recently setting off on an ‚European tour’ of trade shows, Optos’ exhibition team took in multiple stops including Paris, Nuremburg and Liverpool in the space of just 3 weeks. The unique flexibility of the ISOframe Custom system helped them do this with ease.


Recognized as a leading provider of devices to eyecare professionals across the globe, Optos designs, develops, manufactures and markets cutting-edge retinal imaging devices.

They needed a self-build stand that could be easily transported, re-used and reconfigured in order to avoid the expense of building multiple stands to suit each show.

Luckily for Optos, an ISOframe Custom Stand provided the perfect solution.

Here are the three key reasons why:

1. Design

ISOframe’s team designed and created a stand…

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Is Your Trade Show Exhibit Properly Accessorized?

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Everyone can get dressed and put on clothes, but not everyone can pull together a properly accessorized outfit. Using Mark Bric ISOframe trade show displays and exhibits is akin to donning the whole accessorized package on the fashion week runway. You can choose other exhibit systems but if you want to do more than just show up to the show, giving ISOframe consideration when shopping for your next event exhibit is the way to go!


Notice in these two straight forward exhibits the difference the details can make. Mounted video screens, counters and properly lighted product display shelving dress up any exhibit. These add-ons do for your exhibiting what a great sport jacket and nice loafers can do for jeans and a t-shirt. With great seating areas and video screens this TLV exhibit is more enticing than a man cave. It was a success on the show floor both in…

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HELP ME HELP YOU: Why Branding Is Important When It Comes To Marketing


money-in box

As you can tell I have been giving a lot of thought to Marketing and Branding as a concept lately. Do you remember the movie Jerry Maguire where Cuba Gooding Jr. and Tom Cruise are shouting, “Show me the money” at one another? Humorous and unforgettable, right? Jerry Maguire was living the struggle of building brands for athletes, specifically Rod Tidwell. That was his purpose and his demise.

In that touching and entertaining movie, there was also a subtler scene with wise words that most would consider a foundational step toward getting to see aforementioned money. That precursory concept was given life in the impassioned plea by Jerry, Tom Cruise’s character, to Rod, Cuba’s character. It was simply this: “Help me… help you.”

Like Jerry, any good marketing firm or exhibit and display house really is in the business of helping other businesses and brands achieve their…

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