Dzięki uprzejmości Mark Bric Display AB.
Custom exhibits are not as cost prohibitive as you might think.
When people think custom, typically their mind goes straight to “more expensive”. We need to change that paradigm in the trade show industry. A custom exhibit should mean higher quality, better met needs, and a more precise tool to meet sales & marketing goals. It does not have to translate to more expensive. Perhaps the first step in changing this mindset is to think in terms of value not price when selecting a direction for your trade show and exhibit program.
Many exhibit sellers offer a set “menu” of exhibit designs and layouts – no changes, no à la cart options. Is this the best way to advance your sales & marketing endeavors? Why choose limitations set up by a third party? Why not get exactly what you want and be able to add features that meet your unique…
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